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Beth Tenser '91
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Beth Tenser '91
Creative Director/Designer, Bond Distributing, Inc.
A Designer with Many Fans
Favorite Professors: Dale Flashner, Art and Art History, and Sally Ridgeway, Sociology
Personal Achievement: Sang The Star-Spangled Banner at a Major League Baseball game, Baltimore Orioles vs. Atlanta Braves in 2000.
Advice for students: "Don’t burn your bridges."
Last season, over 2.5 million fans saw Beth Tenser’s artwork. Many of those were inspired to then brave long lines for a cold drink.
To a graphic designer for a beverage distribution company, that is the true measure of a job well done.
Ms. Tenser designs and develops promotional advertising and signage for numerous Maryland venues including Oriole Park at Camden Yards; M & T Bank Stadium, the home of the Baltimore Ravens; and Pimlico Race Course, home of the Preakness Stakes.
She has also designed advertising and promotional materials for the NFL draft, the Fell’s Point Festival, the Johns Hopkins Spring Festival, Orioles Fanfest, and several annual Baltimore City festivals.
Always searching for a fresh look, she averages nearly 300 designs each week. Her ideas become CD and DVD covers, stickers, banners, life-size cutouts, and even tap handle knobs.
As cross-promotion, event advertising, and even guerilla marketing become increasingly common, creating eye-catching designs is an ongoing challenge.
"We live in a world where everywhere you look you find art," she says. "I like to work with slogans or find a clever play on words. I really love what I do."
Prior to joining Bond Distributing, Ms. Tenser designed event signage and retail storefront displays. Her first job after Adelphi was with a restoration studio. For several years, she restored collectible comic books, animation cells, and baseball cards, a topic on which she has also given professional lectures.
Ms. Tenser transferred to Adelphi from Elmira State College, selecting the University for its proximity to New York City. An active member of the student activities board and the residential life program, she quickly considered Adelphi a second home.
"I took graphic design classes before computers were a staple of the art," she says. "I had an old Mac, which was really innovative at the time."
Ms. Tenser believes in the value of giving back. She volunteers with several nonprofit organizations helping to raise money for the research and treatment of multiple sclerosis and Lou Gehrig’s disease.
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Contact
For additional information, please contact:
The Office of Alumni Relations
Linen Hall, Lower Level
Adelphi University
P.O. Box 701
Garden City, NY 11530-0701
p - 516.877.3470
f - 516.877.3118
e - alumni@adelphi.edu
This page last modified on October 3, 2008.
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